Content Strategist
Company: Lincoln Financial Group
Location: Oklahoma City
Posted on: May 26, 2023
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Job Description:
Alternate Locations: Atlanta, GA (Georgia); Austin, TX (Texas);
Bakersfield, CA (California); Baltimore, MD (Maryland); Baton
Rouge, LA (Louisiana); Birmingham, AL (Alabama); Boise, ID (Idaho);
Boston, MA (Massachusetts); Buffalo, NY (New York); Canonsburg, PA
(Pennsylvania); Charlotte, NC (North Carolina); Chicago, IL
(Illinois); Cincinnati, OH (Ohio); Clearwater, FL (Florida);
Cleveland, OH (Ohio); Columbia, SC (South Carolina); Columbus, OH
(Ohio); Concord, NH (New Hampshire); Dallas, TX (Texas); Deerfield
Beach, FL (Florida); Denver, CO (Colorado); Detroit, MI (Michigan);
Dover, NH (New Hampshire); Durham, NC (North Carolina); Edina, MN
(Minnesota); Edison, NJ (New Jersey); El Paso, TX (Texas); Ellicott
City, MD (Maryland); Fayetteville, SC (South Carolina); Florence,
SC (South Carolina); Fort Lauderdale, FL (Florida); Fort Wayne, IN
(Indiana); Fort Worth, TX (Texas); Gainsville, FL (Florida); Glen
Allen, VA (Virginia); Glendale, CA (California); Greensboro, NC
(North Carolina); Greenwood Village, CO (Colorado); Hartford, CT
(Connecticut); Houston, TX (Texas); Huntsville, AL (Alabama);
Indianapolis, IN (Indiana); Irvine, CA (California); Jacksonville,
FL (Florida); Johnson City, TN (Tennessee); Kansas City, KS
(Kansas); Kansas City, MO (Missouri); La Jolla, CA (California);
Lexington, KY (Kentucky); Los Angeles, CA (California); Louisville,
KY (Kentucky); Lutherville, MD (Maryland); Madison, WI (Wisconsin);
Memphis, TN (Tennessee); Miami, FL (Florida); Milwaukee, WI
(Wisconsin); Minneapolis, MN (Minnesota); Nashville, TN
(Tennessee); New Braunfels, TX (Texas); New York, NY (New York);
None; Norwood, OH (Ohio); Omaha, NE (Nebraska); Orlando, FL
(Florida); Palm Desert, CA (California); Paramus, NJ (New Jersey);
Parsippany, NJ (New Jersey); Philadelphia, PA (Pennsylvania);
Phoenix, AZ (Arizona); Pittsburgh, PA (Pennsylvania); Plano, TX
(Texas); Plymouth Meeting, PA (Pennsylvania); Portland, ME (Maine);
Portland, OR (Oregon); Provo-Orem, UT (Utah); Radnor, PA
(Pennsylvania); Raleigh, NC (North Carolina); Richmond, VA
(Virginia); Rochester, NY (New York); Rockville, MD (Maryland);
Rolling Meadows, IL (Illinois); Rye Brook, NY (New York);
Sacramento, CA (California); Salt Lake City, UT (Utah); San
Antonio, TX (Texas); San Antonio, TX (Texas); San Diego, CA
(California); San Francisco, CA (California); San Ramon, CA
(California); Schaumburg, IL (Illinois); Scottsdale, AZ (Arizona);
Seattle, WA (Washington); Southfield, MI (Michigan); St. Louis, MO
(Missouri); St. Petersburg, FL (Florida); Syosset, NY (New York);
Tampa, FL (Florida); Toledo, OH (Ohio); Tucson, AZ (Arizona);
Tupelo, MS (Mississippi); US All Regions; US Midwest; US Northeast;
US Southeast; US Southwest; US West; Vienna, VA (Virginia);
Virginia Beach, VA (Virginia); Walnut Creek, CA (California);
Washington, DC (District of Columbia); Westlake Village, CA
(California); White Plains, NY (New York); Windsor, CT
(Connecticut); Woodmere, OH (Ohio); Work from Home
Work Arrangement:
Remote : Work at home employee residing outside of a commutable
distance to an office location.
Relocation assistance: is not available for this opportunity.
Requisition #: 71724
The Role at a Glance
Are you looking to join an innovative, digital-first marketing team
focused on creating customized content and strategic delivery
leveraging multiple mediums, within a test and learn approach?
We're seeking a Content Strategist to develop content strategies
for our Lincoln Financial Network (LFN) businesses. Working in an
agile pod structure, this person will play a pivotal role in our
GTM content strategy by partnering closely with marketing
colleagues, business partners and external stakeholders for Lincoln
Financial Network to lead the content creation and delivery
strategy designed to help achieve business goals and drive
sales.
What you'll be doing
--- Leverages research and consumer/producer insights to create
compelling content and messaging across multiple marketing
mediums.
--- Creates content by developing compelling written dialogue that
aligns to the buyer's journey and needs of the target audience.
--- Develops written content for marketing collateral for financial
professionals, agencies, and end consumers to highlight the value
proposition of our product solutions.
--- Champions and enhances organizational initiatives by positively
influencing and supporting change management and/or
departmental/enterprise initiatives.
--- Consults/influences/analyzes on content strategies for our
target audiences to improve adoption and help us grow share and
drive sales.
--- Communicates strategic content marketing plans and ensures they
are understood by all stakeholders and team members.
--- Ensures more complex marketing collateral content is accurate,
relevant, and consistent in terms of style, quality tone of voice,
and which optimizes market awareness of Lincoln's products and/or
services.
--- Maintains knowledge on current and emerging developments/trends
in the financial services industry, assesses the impact, and
collaborates with management to incorporate new trends and
developments in current and future content strategies.
--- Builds relationships and partners with internal stakeholders,
including product development, compliance, and legal partners, to
help ensure all marketing content is in alignment with the business
goals and objectives.
--- Uses resources to ensure content and collateral are compliant
with all applicable regulatory requirements and consistent with
Lincoln editorial and branding standards.
What we're looking for
Must haves:
4 year/bachelor's degree required. Major in English preferred.
3 to 5+ years of experience in marketing that directly aligns with
the specific responsibilities for this position.
Nice to haves:
What's it like to work here?
At Lincoln Financial Group, we love what we do. We make meaningful
contributions each and every day to empower our customers to take
charge of their lives. Working alongside dedicated and talented
colleagues, we build fulfilling careers and stronger communities
through a company that values our unique perspectives, insights and
contributions and invests in programs that empower each of us to
take charge of our own future.
What's in it for YOU:
A clearly defined career framework to help you successfully manage
your career
Leadership development and virtual training opportunities
PTO/parental leave
Competitive 401K and employee benefits
(https://hrdirectdocs.lfg.com/misc/HR/Recruiting/BenefitsResourcesGuide.pdf)
Free financial counseling, health coaching and employee assistance
program
Tuition assistance program
A leadership team that prioritizes your health and well-being;
offering a remote work environment and flexible work hybrid
situations
Effective productivity/technology tools and training
Pay Range: $65,700 - $118,300
Actual base pay could vary based on non-discriminatory factors
including but not limited to work experience, education, location,
licensure requirements, proficiency and qualifications required for
the role. The base pay is just one component of Lincoln's total
rewards package for employees. In addition, the role may be
eligible for the Annual Incentive Program, which is discretionary
and based on the performance of the company, business unit and
individual. Other rewards may include long-term incentives, sales
incentives and Lincoln's standard benefits package.
About The Company
Lincoln Financial Group, a Fortune 200 company with over 10,000
employees, provides advice and solutions that help empower
Americans to take charge of their financial lives with confidence.
Our core business areas - Life Insurance, Annuities, Retirement
Plan Services and Group Protection - focus on supporting,
preserving and enhancing over 17 million customer's lifestyles and
retirement outcomes.
Headquartered in Radnor, Pennsylvania, Lincoln Financial Group is
the marketing name for Lincoln National Corporation (NYSE: LNC) and
its affiliates. The company had $324 billion in end-of-period
account values as of June 30, 2021.
Ranked one of the Best Large Employers in America and Best
Employers for Women by Forbes magazine as well as one of Newsweek's
Most Responsible Companies, Lincoln Financial Group makes a serious
investment in our employees' futures through a broad range of
wealth accumulation and protection plans, health and wellness
programs, and career development resources designed to help each
individual reach their personal and professional goals.
Lincoln is committed to creating a diverse and inclusive
(https://www.lfg.com/public/aboutus/companyoverview/diversityinclusion?audience_page_id=1422918942386)
environment and is proud to be an equal opportunity employer. All
qualified applicants will receive consideration for employment
without regard to race, color, religion, gender, gender identity or
expression, sexual orientation, national origin, genetics,
disability, age, or veteran status.
Lincoln Financial Group is a committed corporate citizen included
on major sustainability indices including the Dow Jones
Sustainability Index North America and FTSE4Good. Dedicated to
diversity and inclusion, we earned perfect 100 percent scores on
the Corporate Equality Index and the Disability Equality Index.
Follow us on Facebook
(http://www.facebook.com/lincolnfinancialgroup) , Twitter
(https://mobile.twitter.com/lincolnfingroup) , LinkedIn
(https://www.linkedin.com/company/4307?trkInfo=tas%3Alincoln+financial%2Cidx%3A3-1-3&trk=tyah)
, and Instagram (https://www.instagram.com/lincolnfingroup/) . Sign
up for email alerts at http://newsroom.lfg.com
Be Aware of Fraudulent Recruiting Activities
If you are interested in a career at Lincoln, we encourage you to
review our current openings and apply on our website. Lincoln
values the privacy and security of every applicant and urges all
applicants to diligently protect their sensitive personal
information from scams targeting job seekers. These scams can take
many forms including fake employment applications, bogus interviews
and falsified offer letters.
Lincoln will not ask applicants to provide their social security
numbers, date of birth, bank account information or other sensitive
information in job applications. Additionally, our recruiters do
not communicate with applicants through free e-mail accounts
(Gmail, Yahoo, Hotmail) or conduct interviews utilizing video chat
rooms. We will never ask applicants to provide payment during the
hiring process or extend an offer without conducting a phone, live
video or in-person interview. Please contact Lincoln's fraud team
at fraudhotline@lfg.com if you encounter a recruiter or see a job
opportunity that seems suspicious.
Additional Information
This position may be subject to Lincoln's Political Contribution
Policy. An offer of employment may be contingent upon disclosing to
Lincoln the details of certain political contributions. Lincoln may
decline to extend an offer or terminate employment for this role if
it determines political contributions made could have an adverse
impact on Lincoln's current or future business interests,
misrepresentations were made, or for failure to fully disclose
applicable political contributions and or fundraising
activities.
Any unsolicited resumes/candidate profiles submitted through our
web site or to personal e-mail accounts of employees of Lincoln
Financial Group are considered property of Lincoln Financial Group
and are not subject to payment of agency fees.
Lincoln Financial Group ("LFG") is an Equal Opportunity employer
and, as such, is committed in policy and practice to recruit, hire,
compensate, train and promote, in all job classifications, without
regard to race, color, religion, sex (including pregnancy), age,
national origin, disability, sexual orientation, gender identity
and expression, Veteran status, or genetic information. Applicants
are evaluated on the basis of job qualifications. If you are a
person with a disability that impedes your ability to express your
interest for a position through our online application process, or
require TTY/TDD assistance, contact us by calling 260-455-2558.
This Employer Participates in E-Verify. See the E-Verify
(https://www.e-verify.gov) notices.
Este Empleador Participa en E-Verify. Ver el E-Verify
(https://www.e-verify.gov/es) avisos.
Lincoln Financial Group ("LFG") is an Equal Opportunity employer
and, as such, is committed in policy and practice to recruit, hire,
compensate, train and promote, in all job classifications, without
regard to race, color, religion, sex (including pregnancy), age,
national origin, disability, sexual orientation, gender identity
and expression, veterans status, or genetic information.
Opportunities throughout LFG are available to employees and
applicants and are evaluated on the basis of job qualifications. We
have a drug free work environment and we perform pre-employment
substance abuse testing.
Keywords: Lincoln Financial Group, Oklahoma City , Content Strategist, Other , Oklahoma City, Oklahoma
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