Job Details Level Senior Job Location Oklahoma City Office -
Oklahoma City, OK Position Type Full Time Education Level
Bachelor's Degree Job Category General Business Description The VP
of Marketing will be responsible for Paycoms B2B marketing and
communications strategies and all related activities for a dynamic,
high growth company. This position will also lead effective
strategies in public relations, social media, reputation,
distribution channel management and sales enablement. As a member
of the executive team, you will work closely across departments of
a fast-moving organization to ensure initiatives are understood and
executed to hit key performance indicators. You must be able to
work cross-functionally, independently and in a fast paced
OBJECTIVES and RESPONSIBILITIES
Provide executive leadership in identifying, analyzing, and
qualifying winning strategies for adding new business; develop
metrics or benchmarks for measuring new business capture
Collaborate with the executive team to plan, implement and
manage an integrated marketing plan to drive maximum revenue.
Lead, develop, and maintain a high-performing marketing staff;
communicate company and business goals, set goal expectations and
Work collaboratively with sales team to create processes to fuel
market penetration and growth
Develop unique value propositions and business partnerships
targeted toward key client segments to increase market
Own positioning, messaging, branding, segmentation, strategy,
and creative direction focused on continuing Paycoms evolution in
the human capital management software space.
Continually analyze, evaluate, plan and execute on both existing
and potential marketing tactics and strategies.
Deepen audience insights through developing significant
quantitative and qualitative understanding of brand and market
trends including awareness, perception, and engagement by audience
Establish product strategy, roadmap and tactical execution of
priorities for marketing for all Paycom products, working closely
with executive leadership to deliver best-inclass, market leading,
Gather and analyze market intelligence on our competitors,
clients and prospects to determine how they buy and how to win over
Responsible for the success of a comprehensive marketing,
communications and public relations program that will enhance
Paycoms image and position within the marketplace as well as
facilitate internal and external communications that positively
impacts the organizations brand position.
Coach, mentor and raise the entire teams ability to deliver and
Communicate the value proposition of the products and solutions
to the sales team and developing collateral and other sales
toolkits to support the process.
Managing product launches to introduce new products, features
and functionality and expand addressable markets.
Act as a recognized and active expert in marketing, brand and
voice of the customer for the company by continually educating and
sharing work and knowledge as well as blazing a trail of creativity
Bachelors Degree in Marketing, Business, Public Relations or
related field required
20+ years of strategic and innovative marketing experience with
a publicly traded company or other high growth business with
revenue in excess of $250 million, and at least five years in a
senior leadership role in software as a service (SaaS) company.
10+ years of direct marketing and PR experience, with increasing
responsibility and demonstrated leadership at a high growth
Well versed in digital and social media marketing with a track
record of proven success.
Broad understanding of marketing channels for message delivery,
including direct and digital marketing, advertising and marketing
Direct experience in managing both national and several regional
marketing campaigns at one time.
Ability to communicate clearly and timely with "internal &
Demonstrated track record of success leading marketing for
publicly traded company or other high growth business with revenue
in excess of $250M.
Demonstrated track record of lead generation and sales
enablement to drive consistent year over year sales growth.
Skills and Abilities:
Passionate and innovative business thinker adept at developing
and implementing successful marketing and sales strategies. Ability
to be both strategic as well as tactical in the approach to
marketing, and product management.
Finely honed planning skills with the ability to plan and manage
at both the strategic and operational levels. Ability to position
the company for long term success.
Highly developed written, oral, interpersonal and presentation
skills and the ability to effectively work with the other members
of the leadership team and industry leaders. Operates as a visible
team leader for the Marketing group and is constantly building
rapport across the organization.
Energetic and infectious leadership in a fast-paced environment,
and draws energy from change as opportunity
Able to articulate a vision and a strategy in a way that
inspires the team and focuses their energy on achieving business
Demonstrated ability to select, develop, and retain a
high-performing marketing department.
A clear bias for action and solution-orientation
Ability to marry insights & data with storytelling, narrative
development, and messaging
Customer focused and driven
Strong business acumen
Strong collaborative and motivational leadership style Strong
strategic and analytical background with proven ability to use
analytics to assess performance and identify opportunities for
optimization and additional scale.
Paycom is an equal opportunity employer and prohibits
discrimination and harassment of any kind. Paycom makes employment
decisions on the basis of business needs, job requirements,
individual qualifications and merit. Paycom wants to have the best
available people in every job. Therefore, Paycom does not permit
its employees to harass, discriminate or retaliate against other
employees or applicants because of race, color, religion, sex,
sexual orientation, gender identity, pregnancy, national origin,
military and veteran status, age, physical or mental disability,
genetic characteristic, reproductive health decisions, family or
parental status or any other consideration made unlawful by
applicable laws. Equal employment opportunity will be extended to
all persons in all aspects of the employer-employee relationship.
This policy applies to all terms and conditions of employment,
including, but not limited to, hiring, training, promotion,
discipline, compensation benefits, and separation of employment.
The Human Resources Department has overall responsibility for this
policy and maintains reporting and monitoring procedures. Any
questions or concerns should be referred to the Human Resources