Senior Product Marketing Manager

Company: CVS Health
Location: Oklahoma City
Posted on: September 17, 2020

Job Description:

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Senior Product Marketing Manager

Senior Product Marketing Manager Apply Now Job Title: Senior Product Marketing Manager Job ID: 1323142BR Location: MA - WORK FROM HOME Street Address: Category: Product Innovation Job Description

As a member of the Consumer Products Transformation team, the Senior Advisor, GTM Strategy and Business operations, Virtual Care will have the responsibility of owning the strategic plan for go to market for Telemedicine and for executing to the plan. Key responsibiliites include go to market planning, driving adoption in multichannels, B2B and B2C marketing and sales planning, 3rd party relationship and program development, pilot tests, product launch, operations and key performance monitoring .

The role will be responsible for collaborating with cross-functional teams of colleagues, including analysts, marketing, business development, clinical operations, and legal experts, among others.

This work will require significant executive presence, presentation creation and delivery skills, and the ability to make connections across disciplines and levels of seniority.

Primary duties:

• Support the strategic go to market roadmap of Telemedicine offerings.

• Establish product in market value prop and positioning.

• Support partner program

• Support B2B and B2C GTM channel programs

• Establish go to market plan for new product development.

• Collaborate with marketing partners to establish marketing and branding for new products.

• Collaborate with digital teams on adoption channel capabilities.

• Structure and evaluate pilot outcomes.

• Develop and drive teams to operational readiness plans for launch.

• Establish with Analytics key KPIs to monitor in market success and manage ongoing monitoring of product performance for opitimization of sales.

Required Qualifications

5+ years of work experience go to market execution and operations in product management

Preferred Qualifications

B2B and B2C marketing and sales planning.

The ideal candidate is a strategic and tactical problem solver with a “hands-on” orientation, who understands what it takes to drive real operating change, can create a sense of urgency, make decisions quickly, and effectively influence others. The candidate must have the drive and ability to help develop strategic, analytical and financial frameworks to identify practical and meaningful business improvement opportunities, and to define and implement go to market solutions and stand up operations.

Capabilities:

• Structured and logical thinking with the ability to identify and define business problems and issues, and develop strategic, analytical and financial frameworks to conduct analysis and/or measure success.

• Highly skilled with common analytics and communications software – primarily Excel and PowerPoint (Tableau experience is a plus).

Education

Bachelor's required; Master's preferred.

Business Overview

At CVS Health, we are joined in a common purpose: helping people on their path to better health. We are working to transform health care through innovations that make quality care more accessible, easier to use, less expensive and patient-focused. Working together and organizing around the individual, we are pioneering a new approach to total health that puts people at the heart.

We strive to promote and sustain a culture of diversity, inclusion and belonging every day. CVS Health is an equal opportunity and affirmative action employer. We do not discriminate in recruiting, hiring or promotion based on race, ethnicity, sex/gender, sexual orientation, gender identity or expression, age, disability or protected veteran status or on any other basis or characteristic prohibited by applicable federal, state, or local law. We proudly support and encourage people with military experience (active, veterans, reservists and National Guard) as well as military spouses to apply for CVS Health job opportunities. Apply Now Chat with a Recruiter Not ready to apply? Join our talent community Similar Jobs Product Strategy Director MA, US

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We are committed to a workplace that supports diversity, inclusion and belonging. CVS Health is an equal opportunity and affirmative action employer. We do not discriminate in recruiting, hiring or promotion based on race, ethnicity, sex/gender, sexual orientation, gender identity or expression, age, disability or protected veteran status or on any other basis or characteristic prohibited by applicable federal, state, or local law. We comply with the laws and regulations set forth in the following EEO is the Law Poster: EEO IS THE LAW and EEO IS THE LAW SUPPLEMENT.

Please note that we only accept applications for employment via this site. We provide reasonable accommodations to individuals with disabilities. To request an accommodation, including a qualified interpreter, written information in other formats, translation or other services, please email AdviceandCounsel@cvshealth.com or call 877-805-9511.If technical issues are preventing you from applying to a position, contact Kenexa Helpdesk at 1-855-338-5609 or cvshealthsupport@us.ibm.com . For technical issues with the Virtual Job Tryout, contact the Modern Hire Help Desk at 1-877-451-1695 or cvs_support@modernhire.com .The health and safety of our employees, patients, customers, and members is our top priority as we face the impact of COVID-19 together. We encourage you to visit our COVID-19 resource center at  https://cvshealth.com/covid-19  to learn more. Please be aware that CVS Health does not will never solicit money or offer payment for job applications, nor do we ask candidates to email or submit any personal information over unsecured channels. To learn more, please visit  https://jobs.cvshealth.com/FAQ . EEO IS THE LAW EEO IS THE LAW SUPPLEMENT Changing the future of health care at CVS Health

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About CVS Health At CVS Health, we are joined in a common purpose: helping people on their path to better health. We are working to transform health care through innovations that make quality care more accessible, easier to use, less expensive and patient-focused. Working together and organizing around the individual, we are pioneering a new approach to total health that puts people at the heart.

We are an equal opportunity and affirmative action employer. We do not discriminate in recruiting, hiring or promotion based on race, ethnicity, gender, gender identity, age, disability or protected veteran status.

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Keywords: CVS Health, Oklahoma City , Senior Product Marketing Manager, Other , Oklahoma City, Oklahoma