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User Acquisition Manager- Mobile App

Company: Numerator
Location: Oklahoma City
Posted on: January 15, 2022

Job Description:

We are looking for a mobile app user acquisition manager to join the Consumer Apps team. This role will partner closely with cross functional teams such as Apps Product, Apps Engineering, & Apps Data Science, to identify growth opportunities to drive user acquisition for Receipt Hog.The ideal candidate has experience running User Acquisition campaigns for a mobile app in the past in the North American market. We are entering a growth stage and this candidate must be able to hit the ground running.
Responsibilities

  • Execute a best-in-class North American mobile user acquisition strategy to achieve user acquisition goals leveraging both paid and organic tactics.
  • Channel management includes but is not limited to Facebook, Instagram, Google UAC, Apple Search Ads, Programmatic, Direct Partnerships, Inhouse Referral Program, App Store Optimization, etc.
  • Work closely with Data Science to identify which types of users we need to acquire and ensure we are targeting and converting against demographic goals.
  • Work closely with design to develop creative to improve campaign and channel performance
  • You will manage budget allocation by channel to optimize CPA goals against LTV target
  • You will own channel and performance reporting
  • Implement mobile marketing attribution tools and models to understand performance by channel
    • Must have experience with direct to consumer mobile app marketing.
    • Direct experience in the US & Canadian markets is a plus.
    • 3+ years experience managing mobile app UA channels
    • Strong written and oral communication skills
    • Familiarity with mobile ad techIn return, we offer the promise of a competitive starting salary (with bonus opportunity from day one), comprehensive benefits, unlimited paid time off, and a unique culture that encourages team members to grow and expand their role commensurate with their abilities.If this sounds like something you would like to be part of, we'd love for you to apply! Don't worry if you think that you don't meet all the qualifications here. The tools, technology and methodologies we use are constantly changing and we value talent and interest over specific experience.
      We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by the law.

      While this position can be remote, Numerator is only able to hire in many, but not all, states and provinces. In certain cases, if you are not located in a specific area where Numerator is able to hire, you may not be eligible for employment.#LI-SS1#LI-remote

Keywords: Numerator, Oklahoma City , User Acquisition Manager- Mobile App, IT / Software / Systems , Oklahoma City, Oklahoma

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