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Senior Marketing Manager

Company: Comma Insurance
Location: Oklahoma City
Posted on: January 24, 2023

Job Description:

Position Description:
The Senior Marketing Manager will report to the Insurance Group Executive, leading Businessto-Business (B2B) Demand Generation and Marketing Funnel Optimization. This is a broad B2B Senior Marketing role with an objective to generating qualified sales opportunities which drive new and expansion revenue through high-performing marketing activities including campaigns, events, and client communications.
The Senior Marketing Manager will also oversee all other areas related to B2C Marketing, through supporting field sales representatives with educational and creative content focused on client growth and retention.
Position Responsibilities:

  • Builds, optimizes, executes, and manages integrated campaigns including audience segmentation and targeting, campaign execution, tracking response, follow up, reporting and analysis.
  • Leverages intent data, social media, email, direct mail, advertising and events to reach and acquire new target buyers at the right time by generating MQLs to meet targets and nurture leads to warm status.

  • Nurture and manage existing customers, driving up adoption, revenue and retention to maximize engagement.(converting that traffic into new leads for the business, and nurturing those leads into sales conversations)

  • Leads all email marketing efforts; The days of full blasts and spamming are over. This position must understand the right types of content to send to the right people at the right time, both for lead nurturing and to boost the sharing and forwarding of our content-driven emails.

  • Builds and manages the companys social media profiles and presence, including Facebook, Twitter, LinkedIn, and potentially additional channels. Internal champion for our field sales reps to adopt and use social media.

  • Regularly Creates content marketing resources drive leads, subscribers, awareness, and/or other important metrics (examples include blog posts, guides, infographics, etc.)

  • Optimize our marketing automation (HubSpot) and lead nurturing processes through email, content, and social channels.

  • Build, maintain and optimize baseline sales decks and other sales tools using constant feedback and collaboration with leadership team
  • Regularly explore new channels and tactics to drive cost effectiveness and reach to target audiences.
  • Work with our awesome agency owners to create case studies and customer success stories and sales enablement content for prospective agency partners.

    Knowledge, Skills, and Abilities: Skill and Ability Requirements -

    • The ability to plan campaigns and execute at tactical and detailed levels
    • Excellent communication and networking skills with a strong sense of teamwork and an ability to deal with stakeholders at varying levels of seniority
    • Experience using HubSpot and Salesforce (or similar) required
    • Willingness to continue developing marketing knowledge and skills, to stay up-to date with the latest industry tools and tactics
    • A positive and proactive attitude with results driven mindset, with the energy and resilience to make things happen
    • Strong organizational skills and the ability to plan and prioritize work effectively
    • Digital marketing platforms and channels, awareness of the latest ad formats available and tactics for pushing campaigns into market
    • Multi-channel campaign management across digital and offline channels (print, DM, email, social, sales, websites, SEM/PPC, SEO, display, content marketing)
    • Proficiency in effectively managing multiple projects simultaneously

      Knowledge Requirements -

      • Bachelors Degree in Associated Field Required
      • 3-5 Years B2C Marketing
      • 3-5 Years Proven B2B Demand Generation Marketing Experience with a thorough understanding of what defines the marketing funnel
      • Experience using HubSpot (Marketing Automation, Content Optimization, Workflows, Smart Lists, Social scheduling, etc.)
      • Experience with our marketing stack (HubSpot, Canva, Google My Business, YEXT, Meta Business Manager, and Google Analytics)
      • Proven experience in content creation, digital marketing, or product marketing
      • Experience in and proven track record in developing the operational backbone and managing multi-touch, integrated marketing campaigns within the digital environment
      • Demonstrated ability to consistently orchestrate, prioritize, and manage multiple projects, from concept through implementation

        What We Offer:

        • Flexible work environment with Hybrid Remote Work options
        • Comprehensive onboarding and training
        • Career development and advancement opportunities within a growing organization
        • 401K retirement plan with company match
        • Competitive Benefits package including company sponsored medical, dental, and vision
        • Employee Assistance Program

          Additional Information:
          You Should Apply If:

          • You are looking for a career path which allows you to contribute in a world-class team environment
          • You enjoy speaking with people and helping them address their insurance needs
          • You are able to adapt your work tactics toward proven business processes
          • You operate with a high degree of personal initiative, and thrive on your ability to resolve challenges
          • You want to work for a growing company that promotes flexibility and work-life balance

            Job Advertisement:
            Comma Insurance works in the real estate space exclusively with top producers: Loan Originators, Builders, and Realtors. Our agency owners are focused on providing value to their clients and love to help people. Its a unique, exciting, and recession-proof model everyone needs insurance. Endorsed by high-profile investors and industry influencers; were poised to scale up very fast. -PI201902118

Keywords: Comma Insurance, Oklahoma City , Senior Marketing Manager, Executive , Oklahoma City, Oklahoma

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