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Manager of Product Research and Go-to-Market

Company: Paycom Payroll Llc
Location: Oklahoma City
Posted on: January 15, 2022

Job Description:

This position is the glue that binds our product strategy to the tactics needed to drive success in product, sales, and marketing. The Product Research and Go-To-Market Manager will be the assigned product portfolios evangelist and will play an integral role in market and internal research efforts throughout the development lifecycle to best inform, develop, and organize product launches. To be successful, the incumbent must know Paycoms buyers well, including how they make their buying decisions. The ability to back strategic insights with market evidence and to then use the knowledge to drive the development of positioning and messaging that resonates with buyers and empowers Paycoms sales channels is a must.
This position will also provide Paycoms marketing team effective strategies and plans to communicate new enhancements and value delivered. An attention to detail and eye for quality are vital to success, along with an ability to grasp and present Paycoms value proposition in a way that resonates and clearly articulates how we solve our buyers problems. Capturing data for real-time performance tracking will be essential to provide whats working and what isnt.
This innovative, creative individual must be able to thrive in a fast-paced, highly dynamic environment. They must be a problem solver, manage multiple priorities, and a broad portfolio. This is a high growth position, which will require the ability to expand the product research and got to market function and operating model to adapt and scale with demand by building and leading a team, including but not limited to research and product analysts.
PERFORMANCE OBJECTIVES

  • Oversee the Product Research and Go to Market team, including recruitment, performance management, learning and development, resource management, coaching and counseling. Ensure the functional goals of the team are aligned to the strategic priorities of the assigned product portfolio.
  • Drive outcomes by conducting and leveraging market, client, and internal research, as well as win/loss root cause analysis to inform product throughout the development lifecycle and go-to-market strategy that will best resonate with buyers on how Paycoms solution will solve their problems.
  • Partner with various departments to conduct internal and client research, as well as third party research firms when necessary to conduct market research, throughout development of new enhancement lifecycle to inform product and go-to-market strategies.
  • Collaborate with Product Management and Marketing teams to develop effective strategies and plans to develop product positioning, key selling points, feature comparison, packaging, pricing recommendations, and buyer experience, centered around value delivered and messaging that will resonate with our target buyer personas.
  • Develop Go-to-Market strategies for the net-new products and releases of enhancements to existing products supported in conjunction with Paycoms marketing team, including key positioning and activities to support the retention of existing clients and the acquisition of new clients.
  • Collaborate cross-functionally across Product Management, Marketing, Sales, Client Relations, and Learning & Development teams to ensure both current and potential clients are fully aware of value and benefits of products and newly released enhancements within assigned portfolio.
  • Work with Product Management portfolio leaders to define the positions roadmap based on prioritization within product roadmaps.
  • Provide input into portfolios product roadmap.
  • Market intelligencebe the expert on our buyers, who they are, how they buy and how they develop their key buying criteria.
  • Document and maintain client and potential client profiles to ensure alignment with product, marketing and sales strategies.
  • Understand and document our buyers process, including where they get trusted information, and the who, what, when and why behind the decisions they make.
  • Identify and size market segment opportunities by reviewing analyst reports and understanding relative market size, channel coverage, and product penetration.
  • Understand the competitive landscapebecome well versed in our competition and how they position and market.
  • Assess the effectiveness of Go-to-Market processes that support your products on an ongoing basis, and report back to the business on actionable insights and required changes.
  • Provide business cases for functional growth, as needed, to align with portfolio demand and maintain high quality output and deliverables.
  • Understand and support Paycoms sales channels; Inform Sales Enablement, Training, and Learning and Development teams to aid in the development of internal and external resources to be leveraged throughout the buyer process.
  • Establish and maintain strong relationships and influence with Paycoms Product Management, Marketing, Sales, and Learning and Development teams.
  • Present Paycoms products in ways that will strengthen its brand, drive demand and retention.
  • Ensure all Sales and Marketing content applies appropriate value positioning and visual identity.MINIMUM REQUIRED EDUCATION/CERTIFICATION
    • Bachelor's degree in business or marketing
      MINIMUM REQUIRED EXPERIENCE
      • 5+ years of product marketing, strategy, and/or adoption experience
      • 2+ years of experience managing or leading a team
      • Proven track record of leading initiatives, hitting goals, and succeeding in a team environment
      • Strong background in sales, marketing, and project management
      • In-depth understanding of people influence, process and behavior change management, sales enablement, development principles, and branding guidelines
        PREFERRED EDUCATION/CERTIFICATION
        • Masters degree or postgraduate qualification
          PREFERRED EXPERIENCE
          • SAAS and digital technology experience a plus
            SKILLS/ABILITIES
            • Highly innovative
            • Must be able to thrive in a fast-paced, highly dynamic environment
            • Must be a problem solver, manage multiple priorities, and a broad portfolio
            • Creative and quantitative thinker
            • Ability to write and speak clearly, easily communicating complex ideas
            • Ability to lead a wide variety of projects including program plans, issues, risks, deliverables, milestones
            • Ability to analyze data to discover useful information and aid in business decision making
            • Ability to manage and resolve dependencies between different project work streams or projects
            • Ability to monitor and report progress against program objectives and goals
            • Ability to identify issues and risks; initiate corrective actions and mitigation strategies as appropriate
            • Ability to embed the development and execution of a client first mindset and culture within the team
              Paycom is an equal opportunity employer and prohibits discrimination and harassment of any kind. Paycom makes employment decisions on the basis of business needs, job requirements, individual qualifications and merit. Paycom wants to have the best available people in every job. Therefore, Paycom does not permit its employees to harass, discriminate or retaliate against other employees or applicants because of race, color, religion, sex, sexual orientation, gender identity, pregnancy, national origin, military and veteran status, age, physical or mental disability, genetic characteristic, reproductive health decisions, family or parental status or any other consideration made unlawful by applicable laws. Equal employment opportunity will be extended to all persons in all aspects of the employer-employee relationship. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation benefits, and separation of employment. The Human Resources Department has overall responsibility for this policy and maintains reporting and monitoring procedures. Any questions or concerns should be referred to the Human Resources Department.

Keywords: Paycom Payroll Llc, Oklahoma City , Manager of Product Research and Go-to-Market, Executive , Oklahoma City, Oklahoma

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