Volunteer Marketing Strategy Consultant for The Strategy For Access Foundation Nfp

Company: Taprootplus
Location: Oklahoma City
Posted on: September 14, 2023

Job Description:

Optimizing SEO use for Google Adwords
We have had a google Adwords grant for the past 6 months. We have set it up, but are not having a lot of success with the ads that have been set up. Our website has been updated based on our mission, and we have more people coming to our site, but we thank there are more that should be coming if they could find us and we had the right search terms.
What activities will be completed as part of the project:
1. Help us develop a strategy for the ads that align with our mission.
2. Learn how to assess and evaluate the resulting data
3. Plan what to do with the data
We have not been using most of our allocated 10K grant funding per month for google ads, and do not want to lose it. We want to increase the number of visitors to our site and increase their interaction, and also their desire to donate. We don't have the expertise to operate our google ads properly. We need someone to help us learn how to do that, and get the SEOs identified.
"What would you do with unlimited resources? " We would make sure every disabled person had a computer so that they could communicate with everyone and show how great they are!
We have 2 volunteers who will be working on the google ads project. One has been working on it since we received the grant and one will be starting in January. they both will have been trained in the google Adwords training, as well as an online Adwords class. the Executive Director also has taken google training.This project is a priority for us right now as we want to continue to grow. We want to be found by the disability community, which is currently occurring, but we'd like it to happen at a higher rate. People are reaching out to us for specific help. We are also receiving and applying for grant funding where it is necessary that we indicate who our audience is, and how they interact with us. We are also finding that once people become our followers, they are more likely to want to donate and volunteer which keeps us sustainable. The disability community is looking for us, and we want to be easily found.We would like to work with a pro bono consultant to assess our results on Google AdWords to date, and then work with us to optimize our approach to developing ads. This would be for current ads and future ads. We also want to be able to ensure that we use our entire $10,000/ month budget each month from our grant with google.
The consultant would have a very strong knowledge of Google AdWords and understand how to make the ads effective.
StrAF's mission is to provide short documentary subjects and inspiring stories about people who manage to have a good life and life a legacy while they are alive regardless of their disability or circumstances. We also cover entertaining and educational information about products, organizations, places and events for the disabled and their friends and families so that they can share memorable experiences.

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