Digital Advertising Coordinator

Company: Hobby Lobby
Location: Oklahoma City
Posted on: January 24, 2023

Job Description:

Job Description - OverviewHobby Lobby is looking for a Digital Advertising Coordinator to join our digital advertising team. In this entry level role, you will support digital media buying and execution for advertising. The ideal candidate is a detail-oriented, flexible and forward-thinking team player who gets results. With willingness to learn and a positive attitude, you will be developing new skills with the encouragement and guidance from a growing team of dynamic and passionate individuals.The Digital Advertising Coordinator is responsible for supporting the Digital Advertising Specialist in creating, optimizing, and executing digital advertising campaigns that generate revenue and providing regular reporting to help improve marketing efforts.ResponsibilitiesAssist with paid digital media campaign execution including, but not limited to, paid social, paid search, shopping, display, video, etc.Audit existing campaigns, analyze keywords, ad copy, bid strategy and elements to identify new opportunities to improve performance, goals, and KPI'sIdentify and report on key performance indicators and opportunities for improvement, using a variety of tools, on a regular basisMonitor and present best and emerging practices in the ever-changing world of digital mediaClosely monitor and continuously optimize campaigns in alignment with performance goalsJob Description - RequirementsDegree in Advertising, Marketing or Digital Field preferred, or 2 years of experienceProficiency in Excel with the ability to do v-lookups, pivot tables, etc.Proficient in Microsoft Office including PowerPointWorking knowledge of analytics tools (e.g. Google Analytics.)Full-Time Benefits include: Competitive WagesMedical, Dental and Prescription Benefits401(k) Program with Company MatchPaid VacationPersonal Paid Time Off (PPTO) Employee DiscountLife Insurance and Long Term Disability Insurance (LTD)Flexible Spending PlanHoliday PayHobby Lobby Stores, Inc., is an Equal Employment Opportunity Employer.For reasonable accommodation of disability during the hiring process call (877) 303-4547.#ZR

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