Marketing Coordinator

Company: Oklahoma Lottery Commission
Location: Oklahoma City
Posted on: November 22, 2021

Job Description:

Position Detail:This position is assigned responsibilities for planning, coordinating and executing marketing and advertising campaigns that are designed to increase public awareness and knowledge of the Oklahoma Lottery and its products.Tasks and Duties:

• Support the marketing department's initiatives with the planning, executing and tracking of marketing assets such as email, events, signage, website, mobile app and in-store displays.
• Develop ideas to promote lottery products consistent with the marketing plan; present ideas to the Director of Marketing & Advertising and Marketing Manager for internal development.
• Organize and streamline project workflows to ensure accuracy and timeliness.
• Oversee and coordinate development of advertising materials (posters, point of sale, etc.) while maintaining consistency.
• Manage relationships with external vendors to ensure high-quality and timely execution of marketing materials while staying on budget.
• Independently coordinate marketing and community events, including overseeing logistics, coordinating with vendors, creating itineraries and ordering marketing collateral.
• Coordinate product, event, or content email marketing campaigns, including copy, scheduling, testing and database management.
• Create, proofread and edit copy for various marketing channels, ensuring consistent voice.
• Maintain and organize promotional items while developing an effective distribution plan.
• Manage a daily calendar to ensure that all deliverables are being effectively organized and executed on the Oklahoma Lottery website and mobile app.
• Evaluate and monitor asset performance on an ongoing basis by analyzing key metrics and creating comprehensive reports.
• Performs other duties as assigned.Background Requirements:Preferred Skills, Education and/or Experience:
  • Bachelor's degree in business administration, marketing, public relations, communications, advertising or closely related field.
  • 2-3 years experience in marketing preferred.
  • Must have proficient organizational and project management skills, as well as a strong attention to detail.
  • Firm grasp on various marketing platforms, channels and best practices, including social, digital, and email marketing.
  • Excellent written and verbal communication skills, as well as outstanding copywriting and proofreading skills.
  • Must be a self-starter and able to independently move projects forward, prioritize tasks and meet deadlines.
  • Familiarity with Adobe Creative Suite preferred.
  • Proficiency in standard desktop applications to include all Microsoft Office products.
  • Occasional travel may be required.Job Type: Full-timeBenefits:
    • 401(k)
    • Dental insurance
    • Health insurance
    • Life insurance
    • Vision insuranceSchedule:
      • Monday to FridayEducation:
        • Bachelor's (Preferred)Experience:
          • Marketing: 2 years (Preferred)Work Location: One location

Keywords: Oklahoma Lottery Commission, Oklahoma City , Marketing Coordinator, Advertising , Oklahoma City, Oklahoma