Marketing Automation Coordinator
Company: Oklahoma Employment Security Commission
Location: Stillwater
Posted on: May 8, 2024
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Job Description:
This job was posted by https://okjobmatch.com : For more
information, please see: https://okjobmatch.com/jobs/3060602
Looking for an experienced Marketing Automation Coordinator who can
join our team as an in-house marketing platform expert. Were
looking for someone with knowledge and experience using marketing
automation platforms, ideally Salesforce Marketing Cloud.
The Marketing Automation Coordinator will serve as a pivotal leader
in driving our marketing automation strategies forward. He/she will
be primarily responsible for building, scheduling and executing
marketing automation campaigns and customer communications for RCB
Bank. This person will be a seasoned professional with a strong
background in marketing automation technologies and business
engagement. The ideal candidate will be a strategic thinking, a
proactive problem solver and an exceptional communicator who can
collaborate effectively with cross-functional teams.
ESSENTIAL FUNCTIONS:
Act as marketing automation platform export in Salesforce Marketing
Cloud (SMC) currently to oversee marketing automation initiatives
and architect/implement complex automation workflows.
Primarily responsible for email/direct mail marketing campaign
strategy, development and execution, including segmentation,
testing and deployment.
Responsible for creating necessary assets within marketing
automation program such as emails, direct mail pieces, surveys and
reports.
Gather performance data for each campaign and regularly report KPIs
to marketing team and campaign department owners. Develop ongoing
enhancement strategies based on performance results.
Work closely with marketing team, sales, IT, deposits, loans and
other relevant teams to ensure seamless integration of marketing
automation processes with overall business operations. Champion a
collaborative and cross-functional approach to achieving
organizational objectives.
Work with campaign owners to plan necessary steps to launch
email/direct mail marketing campaigns and set deadlines.
Work within the teams project management platform to ensure
assigned tasks are completed and recorded. This includes website
landing page creation, URLs, artwork designs, internal
communications, etc. for other marketing team members to
accomplish.
Manage marketing automation efforts and processes, proactively
researching and implementing the latest best practices, strategies
and industry standards.
Plan and perform A/B testing to define and execute enhancements to
campaigns.
Support essential marketing operations initiatives in marketing
automation program such as managing the customer onboarding
lifecycle, customer relationship nurturing and development,
segmentation and data cleansing.
Manage daily import of engagement data from marketing automation
program into company CRM.
Manage email unsubscribe requests.
EXPERIENCE REQUIRED:
2+ years of marketing automation platform experience, Salesforce
Marketing Cloud preferred
Experience building and managing end-to-end campaigns, including
developing campaign strategy, creating messaging and visuals, and
analyzing campaign performance
Knowledge of email marketing strategy and best practices
Experience with marketing analysis, working with larges sets of
data and numbers
EXPERIENCE PREFERRED:
r
Basic HTML skills and knowledge of CSS
EDUCATION, CERTIFICATIONS & TRAINING:
Bachelors degree in marketing or related field preferred OR two (2)
years of experience in marketing automation role.
JOB-SPECIFIC SKILLS & KNOWLEDGE:
Proven ability to understand, assess and document best practice
approaches to customer onboarding journeys, customer development
and growth journeys, customer segmentation for journeys,
personalization o journeys/campaigns and other lead/customer
management best practices.
Ability to manage multiple tasks/projects and deadlines
simultaneously with competing priorities under minimal
supervision.
Results-driven self-starter.
Able to think critically and exercise independent judgment and
discretion.
Capable of consistently meeting deadlines and managing projects
with tight turnaround.
Superior communications skills, both written and verbal. A demand
for excellence in all forms of communication.
Commitment to quality proof all work for accuracy and always
looking at the smallest details.
Thorough knowledge of demand generation and email marketing
including best practices, reporting and data analysis.
Regular reporting on and interpretation of KPIs, both for specific
campaigns and for overall integrated marketing efforts.
Able to turn data into marketing intelligence that provides
suggestions for revenue-generating actions and customer
retention.
Detail-oriented but can also see the big picture.
Adept at creating timelines and driving best practices around
process.
Demonstrate inn
Keywords: Oklahoma Employment Security Commission, Oklahoma City , Marketing Automation Coordinator, Advertising , Stillwater, Oklahoma
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